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Gaining An Understanding Of Mesa Honda Dealerships And The Success They Experience
By Billy Bonham Published: 12/10/2009
Getting a look at Mesa Honda area dealer success is always enjoyable, especially when one considers how well the dealer network in the area seems to work with its parent company, Honda. For sure, the business model that the dealers and the company participate in has stood it in good stead even in this, the worst economic climate sense at least the Great Depression.
Honda has been a force in this country in terms of automobiles since the mid-1970s, when it first introduced the now-loved Honda Civic. And though that first Civic bears no physical resemblance to the model that is such a top-seller today, it has much in common with it in terms of superior quality and a dealer network, including those in Mesa, that back the car 100% at all times.
All along its history, Honda has been taking care to emphasize superior vehicles that are sold by a lineup of superior dealers in a strong network. This business model has proven successful over the years, and the fact that Honda placed two of its vehicles in the top 10 of all vehicles sold under the recent "Cash for Clunkers" program shows that Honda has performed in an outstanding manner.
Undoubtedly, much of this is due to the fact that Honda has been making a superior product for years, but it is also due to the way in which the company and its dealers work together to ensure that such measurements as sales and satisfaction are at the forefront. That Honda was able to put its Civic in the top three and the Fit in a top ten says much about the company and the dealerships, in fact.
Dealers in the Mesa area have for years been among the company's top sellers and most highly rated in terms of customer service and customer satisfaction. In fact, people from miles around the Mesa area often make the journey to find superior quality vehicles to go with the superior quality of service that the dealers have been trained by the company to deliver on a consistent basis.
Of course, no dealer can succeed if he or she is selling junk. Certainly, Honda doesn't know the meaning of the word "junk, " and this shows in every car that it provides to its dealer network. Dealers in the Mesa area are expert at delivering high levels of customer satisfaction with every car that is matched up with a prospective customer looking for the right price and the right dealer, too.
Centrally located as the area is, it's quite easy to find Honda sales and service wherever one cares to look. The company has designed a number of programs to help the prospective buyer find the right dealer in the right area. Additionally, all dealers have been trained to look at treating the buying experience as a whole, meaning that from purchase to service, everything has a purpose.
This is why Mesa Honda dealer success is so readily apparent and understandable. One only need look at the number of vehicles sold in the region and the dealer base that is selling them to understand that the company and the dealers are well-positioned to continue beating industry standards for profit and market share. Mesa, therefore, can be said to be setting new standards every day.